Madurai Malli,other flowers exported world over , with unique Indian scent

Madurai (July 8, 2921) Madurai Malli , GI (Geographical Indication) certified fresh flowers and other traditional varieties such as button rose, lily, chamanthi and marigold are now being exported to the USA and Dubai from Tamil Nadu.

Madurai, July 8 (2021) Geographical Indications (GI) certified Madurai malli and other traditional flowers such as button rose, lily, chamanthi and marigold are now being exported the USA, and Dubai from Tamil Nadu.

”The flowers for the consignments were sourced from Nilakottai,Dindigul and Sathyamangalam, Tamil Nadu by APEDA registered M/s.VanguardExports,Coimbatore”, according to a statement of the Commerce Ministry.

It said exporters were supported by professors from floriculture department of Tamil NaduAgriculture University, Coimbatore in adoption of packaging technology to increase the shelf life of the flowers.” Direct contacts with the farmers to cultivate quality flowers were undertaken by the exporters and the initiative generated employment to about  130 women workers and about 30 skilled workers” the statement said.

During 2020-2021, fresh cut jasmine flowers and bouquets valued at Rs 66.28 crores were exported to countries like the USA,UAE and Singapore. Of these flowers worth Rs.11.84 crores were exported from Tamil Nadu region through major airports of Chennai,Coimbatore and Madurai, it said.

”Jasmine (Jasminum Officinale) is one of the most popular flowers foundacross the world. The scent of Jasmine is synonymous with the splendor ofMadurai’s Meenakshi temple, Madurai has emerged as a major market for the malligai grown inits neighbourhood, and has evolved into the ‘jasmine capital’ ofIndia.

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